Thursday, May 08, 2008

Brief Pockets

It is said in the advertising world that sex sells - so I guess it was only a matter of time before someone came up with this idea for new gotchies:
HELSINGBORG, Sweden, May 7 (UPI) -- A team of Helsingborg, Sweden, high school students has won a national award for its invention -- men's underwear with pockets for condom storage.

The three young men -- who founded the company Sooner Than Already There -- were given the national Young Enterprise award at a Tuesday ceremony in Stockholm, The Local reported Wednesday.

The students said they have sold 350 pairs of the underwear, which they designed to help combat unwanted pregnancy and sexually transmitted diseases.

"A little mistake can have major consequences. It's important to have a condom at the ready when it's needed. It's no use if it's in your jacket pocket," said Nick Larsson, one of the students who received the award. Larsson and his partners said they are working on a possible deal to get their product into stores.

No word if Fruit of the Loom will be picking up the North American distribution rights.

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