Wednesday, December 10, 2008

Marriage at Caanan Wine

Just in case you needed another reason to buy Israeli wine the Toronto Star adds another reason to the list:
Ontario's Liquor Control Board is recalling an Italian wine, but not for the usual reasons.

Some of the 1,500 ml bottles of 2007 D'Aquino Pinot Grigio delle Venezie are nothing but water. George Soleas, the board's vice-president of quality assurance, said yesterday there is no risk to the public. "Basically, the chemical testing we have done, that was quite extensive, shows it is just tap water." "The only reason we decided to do the public recall is because we stand behind the quality of our products 100 per cent," Soleas said.

"And a lot of these products, because they are Christmas items, they are going to be gifted and I didn't want to have people surprised on Christmas Eve or New Year's Eve opening this product and finding water instead of wine.
Since I have the kind of mind which often see opportunity where others see disaster I would have marketed it as the miracle-waiting-to-happen-wedding wine and pitched it to the Evangelical Christian community.

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