Rolling up the rim on your Tim Hortons coffee might win you an SUV but critics say the environment loses. Tim Hortons customers across Canada began peeling back the lips of their takeout coffee cups Monday as the fast-food giant began its Roll Up the Rim to Win contest for another year.
Some environmentalists weren't pleased, however. They say the contest that has become almost a Canadian ritual since its introduction in 1986 promotes waste and propagates littering.
People buy more coffee during the contest and often carelessly toss out the non-winning cups, said Don Dick, Alberta director of Pitch In Canada, a national non-profit organization concerned about the proliferation of packaging and its effects on the landscape.
"If they want . . . people to buy their product, there's better ways to go about it," he said.
Gee, call me old-fashioned but I have yet to buy anything at Tim Horton’s because of the Roll up the Rim contest though it has made me check the rim before I tossed the cup in the garbage. Why are enviromentalists all such saps as human beings? Imagine trying to party with a roomful of David Suzuki wannabe's!
(tipped off by Neale News)
1 comment:
I got a kick out of this reaction of the enviroweenies. If you want to mark an example of how Canadians unthinkingly waste resources and pollute, do not look to the rims, look to the lineups at the drive-throughs. Every day and night, across the country, millions sit in their automobiles with the engines running waiting to be served a doughnut. Increase the price of gasoline by $0.05 and the same idiots whine. It boggles the mind.
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