Specialist cooks from around the world gathered in Serbia last week for the World Testicle Cooking Championship. Testicles are regarded as a gourmet delicacy in Serbia and the championship was organised by Ljubomir Erovic, of the Serbian Tourism Board, as a way of promoting the dish.
"The best cooked balls come from Serbia, which are known locally here as white kidneys," he said. The contest in the village of Savinac was won by gourmet testicle chef Dejan Milovanovic from Belgrade. His dish, prepared using testicles from a bull and a boar beat off challengers from around the world.
What I want to know is; who was the target audience that the Serbian Tourism Board felt it would attract for hosting this kind of event?
(Tipped off by The Cool Blue Blog)